The Cool Hunter

Short overview of the lesson

• Discuss associations with the word “trend”.
• Look at modern trends and discuss where they started.
• Learn vocabulary for talking about cool hunting and trend culture.
• Read an article about how brands spot the next big thing.
• Complete gist and detail reading tasks.
• Discuss key quotes from the article.
• Improve cringe brand responses to trends.
• Play a Genially game with brands and trends.
• Guess which micro-trends are real and which are invented.
• Read a model Cool Hunter Report.
• Learn useful language for pitching a micro-trend.
• Create and present your own believable micro-trend.
• Complete optional homework on micro-trends and uncool personal favourites.